Domain Name Confusion
Wednesday 19th, June 2013
Reducing Internet domain name confusion is critical for all businesses who want people to find them easily online. Since there is such an astonishing number of Web sites on the Internet, it can be difficult to create a domain name that doesn't closely resemble another one already in existence.
If a Web Site is going to be successful, it must have a distinct name. Luckily, a few strategies exist that can help you create a domain name that stands out.
Go With Dot ie
When you are looking at available domain names, keep in mind that sites that end in dot ie are sought before domain names that end in dot com, dot net or dot biz..
Beware The Hyphen
Long domain names with hyphens easily slip the mind. Remember, domain name confusion can be eliminated by seeking the simplest name possible. Hyphens make a domain name unnecessarily long-winded, and it's not uncommon to find Web sites that actually have multiple hyphens. If a seeker can't remember the exact placement of a hyphen, they may give up searching altogether.
Keep It Relevant
Your domain name should be as closely related to your site's content as possible. That is, if you sell sponges, it is wise to choose a name such as "mysponges.ie." A name such as "what-do-you-clean-with.com" is irrelevant, it is too long and it contains unnatural breaks. If your domain name is simple and closely related to your site's content, seekers may be able to make an educated guess about your domain name should they forget it.
Don't Cyber Squat
Cyber squatting involves choosing a name that is nearly identical to a popular site. This is a shady move, as it infringes on established trademark or service. An example might be "apple1.com.".
Please feel free to contact us at any stage.